The iPad allows periodicals for the first time to do digital content with all of the same values and artistic range that are the hallmark of print magazines.
—
Chris Anderson, Wired Magazine Editor-in-Chief on how bringing print design to a screen will solve all their problems.
Listen, the web has been able to do what you’re talking about for at least a decade, but you’ve had your head in the sand. Now you think that the iPad will be your savior? Sure, embrace the iPad, it’s perfect for this sort of thing. But, the Wired website is where your good content goes to die. Neglecting the notion that you could’ve pioneered the “artistic range” of magazines on the web is just shameful.
Let’s hope they approach the iPad differently than the web; as a different experience with its own attributes and design considerations. Throwing your magazine on a touch screen, just like throwing your magazine’s content on a webpage, isn’t enough.