Fantastic presentation by Michael Bierut on how to foster good client relationships. I struggle a bit with his one point, “Never talk about ‘educating the client.’” Michael talks about how we shouldn’t weigh our clients down (unless they really want to learn, of course) with technical details of our design work. I still try to give my clients a bit of background on why a decision was made, even if it’s not asked for. With web design, there are many more factors for use and interaction that one may encounter in a book or poster, and often, a client is even less experienced with these concerns. In these cases, I find it essential to guide them through why I’m suggesting a particular direction.
Action Science Adventure
Postcards from the future, by Jason Santa Maria. An effort to get into the habit of writing more regularly, and a sandbox for article ideas.
